Kaizer Chiefs disappointed by Nike - Jessica

Kaizer Chiefs were extremely surprised and disappointed when they saw Barcelona's new away jersey for the 2020-21 season, according to marketing director Jessica Motaung.

 

The Barcelona shirt has a striking resemblance to the black and gold design Amakhosi used for their 50th-anniversary celebrations, and Motaung said she has already had discussions with Nike about the decision.  

 

"We have a wonderful partnership with Nike but in this instance, we’re slightly disappointed that we missed the opportunity to really take it further with our supporters for our 50th [anniversary] at the level that we anticipated, and also to leverage revenue," - Jessica told TimesLive.

 

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"I’ve had several discussions with Nike about it. Look, we were actually very instrumental in the design of our 50th-anniversary jersey. The chairman was very clear about the colours because if you remember, the chairman had a black jersey with gold that he wore many years ago.

 

"I was made aware of the new Barcelona design before it hit the market, and I have to be honest we were surprised. Also because of the major outcry for stock that we had. It should have been produced for a market that was very excited for a 50th jersey.

 

"I understand that Nike does projections and they look at past things, but this was a significant milestone that we knew would catapult demand and we were advised about the lack of material that we used for our jersey. So, we were surprised when we saw the Barcelona jersey. I do know that certain designs will be used again but the timing was also very soon."